He's far superior to the drab boring UP-bhaiya styled Big-B. Yeah right Big-B means Big Bore. SRK is refreshing, He appeals to the younger gen., esp the girls. Even lady-journalists can't resist asking him for a hug. He's doing a good job now as Big-B is busy begging for Amar Singh's votes.
SRK on the flipside promotes the brands he endorsed proxy KBC, like you see the Compaq Da., AirTel ringtone when using Phone a friend. That really dumb phone call he gets from his wife at the end of the show, which again has the AirTel caller-tune. He invited only those celebs who're close to him on a personal level on that St.Valentine's spl., like his husb.....oops... Karan Johar, Farhan Akhtar etc.
But yeah.... Big-B had those grand looks when his dressed in safari-suits. You decide.
In one incident where a guy won no money, a young professional who wasn't very lucky, SRK gifted him his personal watch he wore on that show. "Lekin main tumhe khaali hath nahi bhejunga." Touching indeed. You see, SRK gives KBC that feel where everyone feels at home, like you're one of the lucky audience siting in the sets of KBC when actually, you're watching it on TV. He suceeds in connecting KBC to the viewer in a way that the viewer doesn't even change the channel during commercials. "Shah Rukh Khan dil kholke deta hai".
People may say he is erratic in over-reacting to some situations. No sir, he's just being himself and not forcing a laugh or acting. That atleast makes some of us blush. Big-B would make the whole affair seem a bit too formal, official-kind, as if there's a property transaction going on. A contestant from south India seems comfortable with SRK as he adds a regional touch to the way he speaks to the contestant, a 'da' here an 'anna' there, it works! Way to go, SRK !
"UP main jurm kamm hai". Yeah right! And I thought Nithari was on Mars ! Hee Hee